Location: Barcelona
About us
We are Dragons, a global creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity.
We bridge digital and creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG, and more. Our international teams in the US and Barcelona deliver results through smart strategy, sharp creativity, and meticulous execution.
About the role
We’re looking for a Senior Graphic Designer & AI Creative Lead to lead the creative output of our Danone Digital team across Spain and Benelux.
Combining strong design craft, digital art direction and practical generative AI expertise, you’ll develop and supervise campaign key visuals, social media content and e-commerce creative for established FMCG brands.
Alongside your hands-on creative work, you’ll act as Brand Steward and lead three designers. You’ll set design direction, review and approve their day-to-day work, provide constructive feedback and support their development, ensuring consistent quality across the team’s output.
As Danone expands its use of PencilAI, you’ll help embed the platform into our creative workflows, identifying opportunities to improve creative exploration, production efficiency and content quality. Hands-on PencilAI experience is strongly preferred; substantial experience with comparable generative AI workflows and the ability to adopt PencilAI quickly will also be considered.
You’ll work closely with the Head of Design and Design Supervisor, Account and Project Management teams, and international clients. Strong English communication skills and confidence presenting creative work are essential.
Key responsibilities
· Develop creative concepts, campaign key visuals and master assets that provide a strong foundation for digital adaptations.
· Create engaging social media content.
· Translate campaign ideas into content suited to each platform, considering visual hooks, storytelling and audience relevance.
· Supervise e-commerce campaign assets and product content with clear messaging, strong product visibility and effective visual hierarchy.
· Act as Brand Steward across Danone Spain and Benelux, interpreting brand guidelines and global toolkits while ensuring consistency across markets and channels.
· Lead three junior designers, providing clear creative direction, actionable feedback and ongoing mentoring.
· Review and approve the team’s day-to-day design work, checking creative quality, brand accuracy, copy, packaging details and technical specifications.
· Use PencilAI within the creative process, from ideation and image generation to content development and campaign variations.
· Refine AI-generated outputs into polished, production-ready assets, combining generative AI with conventional design tools.
· Evaluate AI outputs critically for visual artefacts, product accuracy, brand consistency and suitability for the brief, following client-approved processes.
· Collaborate with Account and Project Management to clarify briefs, align priorities and flag dependencies or delivery risks early.
· Present creative proposals and explain design decisions clearly to clients and internal stakeholders.
· Stay up to date with design trends, social content formats and emerging AI capabilities, applying them where they add value.
Requirements
· 5+ years of professional experience in graphic or digital design, with a strong portfolio of campaign key visuals, social media content and digital brand communications.
· Strong FMCG experience and the ability to work confidently with established brands and detailed brand guidelines.
· Proven experience using generative AI in commercial creative projects, demonstrating the process from initial exploration to finished assets.
· Hands-on PencilAI experience is strongly preferred. Candidates with substantial experience in comparable AI workflows must demonstrate the ability to adopt the platform quickly.
· Previous experience leading, supervising or mentoring designers, including reviewing work and providing clear, constructive feedback.
· Strong creative judgment and hands-on design skills, with excellent understanding of typography, composition, layout and visual hierarchy.
· A current understanding of social media content and the ability to develop ideas that feel relevant to the platform and audience.
· Experience creating e-commerce campaigns or product content.
· Proficiency in Adobe Creative Suite and confidence working in Figma.
· Ability to balance hands-on creative development with team supervision and quality control.
· Strong English communication skills and confidence presenting directly to international clients and stakeholders.
· Strong organisational skills, with the ability to manage multiple projects and priorities in an agency environment.
· A proactive, collaborative mindset and a commitment to both creative quality and the development of others.
Languages
· English (mandatory)
· Spanish (preferably)
· Any other languages are a plus.
What we offer
· Remote flex Fridays from 9:00 AM to 2.30 PM.
· Three weeks of remote work per year.
· Summer working hours across July and August (9:00 AM to 4.00 PM).
· Free English & Spanish classes to boost your global communication skills.
· Access to Wellhub, a wellness platform offering a wide range of fitness and wellbeing options.
· Flexible retribution plan for meals, transport and childcare.
· Holidays: 22 working days + 3 days established by the collective agreement + national and local public holidays.
· Bright, spacious offices in the heart of Barcelona.
· Competitive salary with real growth opportunities.
· A global environment, cutting-edge tools, and a culture driven by trends and innovation.
At Dragons Group, we are dedicated to creating a workplace that values diversity, equity, and inclusion. We welcome candidates from all backgrounds and strive to build an environment where every individual feels empowered and respected.