Location: Barcelona
Reports to: Creative Director
About us
We are Dragons, a global creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity.
We bridge digital and creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG, and more. Our international teams in the US and Barcelona deliver results through smart strategy, sharp creativity, and meticulous execution.
About the role
We’re looking for a Senior Creative with a copywriting background and native-level English to join our lifestyle creative team. You’ll bring strong conceptual thinking, a distinctive writing voice and a sharp sense of what makes lifestyle brands feel desirable.
You’ll work across global brands in the lifestyle sector. You’ll take ideas from the initial brief through to execution across campaigns, social, content, film, activations and brand experiences. We’re looking for someone who can see the bigger creative opportunity behind a brief and use words to shape ideas that feel relevant, aspirational and true to how people live with brands today.
Key responsibilities
Develop original creative concepts and campaign ideas, leading with language and storytelling, from brief through to execution.
Write across film, social, digital, content, activations, partnerships and brand experiences for lifestyle brands.
Craft campaign lines, taglines, manifestos, scripts, social copy and long-form brand storytelling.
Define and develop brand tone of voice, so every touchpoint sounds consistent and distinctive.
Partner closely with Art Directors, designers, motion and production teams to bring together the verbal and visual expression of an idea.
Think beyond individual deliverables, identifying how an idea and its language can expand into a broader campaign world.
Translate strategy and cultural insight into simple, compelling ideas and words that connect with lifestyle audiences.
Present creative work internally and to clients, clearly articulating the thinking and the writing behind it.
Contribute to brainstorms, reviews and creative development across projects and teams.
Stay connected to fashion, beauty, design, travel, entertainment, social behaviour and emerging formats, as well as the language people use around them.
Help raise the creative ambition of the work and push both ideas and copy further.
Key requirements
Proven experience developing original campaign ideas and concepts, using language and storytelling to bring them to life.
Senior-level copywriting experience in an advertising agency, creative studio, brand or editorial environment, ideally with lifestyle, fashion, beauty or luxury clients.
Fluent English, with an excellent instinct for language, tone and cultural nuance.
A portfolio showing strong conceptual thinking and standout writing across different channels and formats.
The ability to think verbally and visually, and to collaborate naturally with art directors and other creative disciplines.
Experience developing integrated campaigns that stretch across multiple touchpoints.
A strong understanding of contemporary social and digital culture, and of how lifestyle brands show up in it.
Excellent writing and storytelling skills, from short-form social and headlines to scripts and long-form content.
Confidence presenting and defending creative ideas and copy.
Strong creative judgment, curiosity, taste and cultural awareness.
A collaborative mindset combined with the ability to take ownership and develop ideas independently.
Languages
English (mandatory)
Spanish (preferably)
Any other languages are a plus.
What we offer
Remote flex Fridays from 9:00 AM to 2.30 PM.
Three weeks of remote work per year.
Summer working hours across July and August (9:00 AM to 4.00 PM).
Free English & Spanish classes to boost your global communication skills.
Access to Wellhub, a wellness platform offering a wide range of fitness and wellbeing options.
Flexible retribution plan for meals, transport and childcare.
Holidays: 22 working days + 3 days established by the collective agreement + national and local public holidays.
Bright, spacious offices in the heart of Barcelona.
Competitive salary with real growth opportunities.
A global environment, cutting-edge tools, and a culture driven by trends and innovation.
At Dragons Group, we are dedicated to creating a workplace that values diversity, equity, and inclusion. We welcome candidates from all backgrounds and strive to build an environment where every individual feels empowered and respected.